Editorial policyEditorial policy

What we cover

Everything about Apple: its hardware, software and services, apps on any platform, security and privacy, the App Store, legal and regulatory stories, and the company itself. Coverage is organised into 9 sections: iPhone, Mac, iPad, Apple Watch & AirPods, Home, Services, Apple Intelligence, Security & Privacy and Business & Law.

We do not publish deals or price-drop posts, and we do not write a second article about an event we have already covered unless there is new information. When there is, the headline says what is new.

How a story is checked

• Primary sources first. Apple’s own release notes, developer documentation, newsroom posts and court or regulatory filings come before any outlet’s report on them.
• A second, independent source for anything a story depends on. One outlet repeating another is not corroboration.
• Never from a headline alone. We read the full source, not a feed summary, and record exact versions, devices, dates and regions.
• Law, proposal, beta or leak. We check which one a story is before writing it, and say so.

Reporting and analysis

Every article has two parts. The report comes first: what happened, when and to what, with each detail attributed to its source. A clearly headed analysis section follows, and that is where our judgement goes. Anything not in a cited source is either in that section or framed as our own view.

Every article lists its sources at the foot of the page, with the publisher, date and a link, so any reader can check our work.

Leaks and rumours

We cover reports about unannounced Apple products, and we say how good the source is, in the headline and the first sentence:

• Evidence - code in an Apple beta, leaked documents or images, or regulatory filings.
• Reported - a named journalist or outlet with a track record on Apple.
• Unverified - an anonymous account, a social media post or an analyst note with no evidence shown. These are marked as unconfirmed and tagged Rumour.

An unannounced product is never described as fact. We name the original source rather than a rewrite of it, and say what Apple has said, which is usually nothing.

Reviews and buyer’s guides

We do not review products we have not tested. Review coverage is a round-up of at least three independent reviews, each finding attributed to its reviewer. Buyer’s guides are built from Apple’s own specifications and prices, stated with their region and date.

Images

Diagrams and cover art are made by us. Photographs in an article come only from the media pack of an Apple Newsroom post the article cites, unaltered and credited to Apple Newsroom. We never republish another publisher’s photographs.

Quotation and copyright

Every article states the facts in our own words and links to the original reporting. Direct quotations are short and always attributed.

Independence

No company pays for coverage, and advertising has no say in what we write. How the site is funded is set out in ownership and funding.

Who is responsible

Every article carries the name of the person who wrote it and links to their author page. Nothing is published until it has been read and approved by its author.

Mistakes

When we get something wrong we fix it and say so. See our corrections policy, or email info@appdook.com.