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Turning an idea into something people use: scoping, prioritisation, launch, and what we learned when it did not go to plan.

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Product

17 Sept 20264 min read

App Store multiseat subscriptions are now on by default. Decide before 22 October.

Apple switched on multiseat purchasing for subscriptions in App Store Connect. Volume Purchasing launches 22 October. Check your entitlement logic first.

Pinkesh Gajera

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Product

16 Sept 20263 min read

If your app has an AI chat feature, the EU Kids Act now reaches it

Von der Leyen's speech put games, AI chatbots and app stores inside the Kids Act. An assistant bolted onto a consumer app is now a regulated surface.

Pinkesh Gajera

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Product

16 Sept 20263 min read

Infinite scroll and streaks are about to be regulated

The EU Kids Act would ban infinite scroll and streaks for younger users and require real age verification. It is a proposal, and it is worth reading now.

Pinkesh Gajera

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Product

16 Sept 20263 min read

The iOS 27 update that says 26.7, and release-day support

Apple's own Software Update screen mislabelled the year's biggest release. It is a good reminder of what launch week does to your support queue.

Pinkesh Gajera

Product

16 Sept 20263 min read

Ask to Browse changes how child accounts use your app

New parental controls landed with iOS 27. If your app opens web pages or lets users share media, its behaviour on a child account just changed.

Pinkesh Gajera

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Product

16 Sept 20263 min read

iOS 27 shipped. Do not raise your deployment target yet.

Every September a client asks whether to require the new OS. The device list this year makes the answer clearer than usual, and it is still no.

Pinkesh Gajera

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Product

16 Sept 20263 min read

visionOS 27 is good. That is still not a reason to quote it.

Faster networking and better spatial scenes make Vision Pro more capable this week. Capability was never the reason clients were not shipping there.

Pinkesh Gajera

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Product

8 Sept 20263 min read

Apple wants 15% for sending users off-platform. Do the arithmetic first.

Link-out entitlements sound like an escape from the 30% cut. Once you add payment processing, support and chargebacks, the gap is narrower than the headline and sometimes negative.

Pinkesh Gajera

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Product

27 Aug 20263 min read

App Store age verification is an engineering requirement now, not a legal footnote

Texas SB 2420 took effect in June, and Apple now gates 18+ downloads in Australia, Brazil and Singapore. If your app has an age rating above 4+, the Declared Age Range API is part of your build.

Pinkesh Gajera

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Product

24 Aug 20263 min read

How to plan a release around Apple's beta cycle without gambling

The sixth developer beta of the 27 generation arrived in August. If your project plan assumes a September GA date, you are making a bet - here is how to structure it so losing is survivable.

Pinkesh Gajera

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Product

4 Jul 20264 min read

The release checklist we read out loud before every submission

Most failed releases fail on something trivial that everyone assumed somebody else had checked. The fix is boring and it works: a written list, read aloud, every time.

Pinkesh Gajera

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Product

20 Jun 20264 min read

Apple is rejecting low-effort apps. That is good news if you build real ones.

New guidelines name categories Apple will no longer approve unless an app is meaningfully different. The wording is vague on purpose, and it moves risk to a place most teams do not plan for.

Pinkesh Gajera

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Product

13 Jun 20264 min read

Why we will not quote a fixed price before discovery

A fixed price quoted before anyone understands the problem is either padded to cover the worst case or about to be revised upwards. Both are worse for the client than two weeks of finding out.

Pinkesh Gajera

Product

1 Jun 20265 min read

Two million rejections a year is a design constraint, not a statistic

Apple reviewed over 9.1 million submissions in 2025 and rejected more than two million. Roughly one submission in four. Plan as though yours is one of them, because sometimes it will be.

Pinkesh Gajera

Product

27 May 20265 min read

Privacy is becoming a product feature. Build it like one.

Apple is positioning privacy as the thing that distinguishes its AI from everyone else's. Whatever you think of the marketing, it changes what users expect your app to be able to explain.

Pinkesh Gajera

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Product

27 Apr 20264 min read

Push notifications people do not turn off

Permission is granted once and revoked permanently. Most apps spend that permission on the wrong messages in the first week and never get it back.

Pinkesh Gajera

Product

2 Mar 20265 min read

When a platform feature slips, do not let it take your roadmap with it

Siri's rebuild slipped across multiple releases. Teams that had designed features around it lost more than the feature - they lost the quarter. There is a structural way to avoid that.

Pinkesh Gajera

Product

13 Jan 20265 min read

US link-outs after the Epic ruling: what changed for the apps we build

An appeals court modified the Epic injunction in December, letting Apple charge fees on external payment links. For most apps the practical answer did not change, and it is worth understanding why.

Pinkesh Gajera

ProductProduct

App Store multiseat subscriptions are now on by default. Decide before 22 October.

If your app has an AI chat feature, the EU Kids Act now reaches it

Infinite scroll and streaks are about to be regulated

The iOS 27 update that says 26.7, and release-day support

Ask to Browse changes how child accounts use your app

iOS 27 shipped. Do not raise your deployment target yet.

visionOS 27 is good. That is still not a reason to quote it.

Apple wants 15% for sending users off-platform. Do the arithmetic first.

App Store age verification is an engineering requirement now, not a legal footnote

How to plan a release around Apple's beta cycle without gambling

The release checklist we read out loud before every submission

Apple is rejecting low-effort apps. That is good news if you build real ones.

Why we will not quote a fixed price before discovery

Two million rejections a year is a design constraint, not a statistic

Privacy is becoming a product feature. Build it like one.

Push notifications people do not turn off

When a platform feature slips, do not let it take your roadmap with it

US link-outs after the Epic ruling: what changed for the apps we build

Product