Apple's own home security camera is separate from LG's and still due in 2027, Bloomberg's Gurman saysApple's own home security camera is separate from LG's and still due in 2027, Bloomberg's Gurman says

Bloomberg's Mark Gurman said on 6 October that the security cameras LG is building with Apple are a different product from Apple's own home camera, which he says is still coming next year.

Gurman made the point in a short post on X, a day after Bloomberg reported that Apple had co-developed a range of LG-branded smart home accessories. He called the two efforts "completely separate" and described Apple's device as a "privacy-centric home camera/sensor". MacRumors and AppleInsider both reported the clarification on 7 October. This is Reported grade: it rests on Gurman's sourcing, and Apple has said nothing about either product.

What is Apple's own camera reported to do?

Everything known about it comes from Bloomberg, over three reports. In August 2025, as AppleInsider recounted at the time, Bloomberg said Apple was testing a camera codenamed J450, meant to be placed in several rooms and to use facial recognition and infrared sensing to work out who is in each one. On 4 September this year, in its preview of Apple's iPhone event, Bloomberg listed an in-home security sensor and system among Apple's products for 2027, describing it, as 9to5Mac quoted, as using AI to monitor its surroundings instead of actual video footage, with a new home security and monitoring service alongside. AppleInsider noted that the camera had earlier been expected before the end of 2026, so that report was also a delay.

On his Power On podcast on 1 October, Gurman added that the device would send text updates about people and pets rather than a video feed, saying for example who had come into a room or left the house, according to AppleInsider's account. AppleInsider also says the cameras would act as sensors for automations, such as turning on lights when someone enters.

How is that different from the LG cameras?

The LG products, as Bloomberg and LG's regulatory filings describe them, are conventional smart home devices: indoor and outdoor plug-in cameras, a floodlight camera, a video doorbell, a deadbolt lock and a thermostat, sold under LG's name and supported by LG. MacRumors says they are not expected for at least a few more months. Nothing reported about them suggests they avoid recording video. Apple's own device, by Gurman's account, is designed around the opposite idea.

Our take

Gurman's post answers the question our report on LG's lock, doorbell and thermostat filings had to leave open this morning: whether LG's cameras were simply Apple's rumoured camera under another badge. They are not, if he is right, and that makes the strategy easier to read. LG covers the categories where customers expect a video feed and a familiar product, and Apple keeps for itself the one device built around a privacy claim it can put its own name on.

That claim is also the hard part. A camera that never shows you video has to be trusted to see accurately, and a text saying the dog is in the kitchen is only useful if it is right every time. It is the same on-device recognition Bloomberg says Apple's home hub will use to tell household members apart, applied to a harder job. A paid monitoring service raises the stakes further, because a missed intruder costs more than a missed reminder.

Much is still unknown: the price, the name, whether it needs the home hub, whether processing happens on the camera or elsewhere, and how it fits beside HomeKit Secure Video, which already records and analyses footage for iCloud+ subscribers. APPDOOK's reading is that the 2027 timing looks solid, since Bloomberg has now repeated it twice in five weeks, while the no-video design is the detail most likely to change before launch. Anyone choosing a camera now should buy for the features on sale today.